A Modern Boutique
With Vintage Charm
Named after the owner’s family matriarch, Mary Ellen’s Closet is an online apparel shop specializing in graphic t-shirts and vintage-styled accessories.
The brand identity of this small, family-owned company was inspired by the real Mary Ellen’s fashion sense and her desire for easy, comfortable clothing and accessories with a mid-century modern feel.
This campaign evokes a simple elegance, using the combination of the inspiration’s favorite flower and color palette with the chosen typefaces is classic and pure.